Adult Contemporary Music Format Radio StationHow to Design Music Format And their Songs administration

• Main Authors: Tzu-Hsiu Wang, 王詞修
• Other Authors: Shyu,So-De
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/58026468623171024012

碩士 === 國立中山大學 === 高階經營碩士班 === 99 === Abstract It’s a radio revolution, Has always been absolute leadership - the China Broadcasting and the traffic professional radio stations, beginning at the third quarter of 2009. For the first time, they stand behind the BEST RADIO (Taipei best 98.9, Taichung best radio 90.3, Hualien best 93.5) according AC Nielsen survey of audio-visual, listening to the population and total listening time is also lagging behind. The writer Study on the long-term observation of engaged in full-time research and development of broadcasting, This made observation of visions and recommendations. Researches have shown, being able to follow the rules of Format radio, at the time of operation, step by step without hesitation, the commercially successful is not too difficult. However, we also feel to, AC Format broadcasting company will program production simplified for digital system, is from which lost some human nature, deny audience self-control of rights. And changed artist characteristics. Broadcasting company decided has social of collective interest and collective hobby. Format radio told audience to listening to of is what, and what they should like. This is worth discussion of issues.