A Study on Online Word of Mouth: Interpersonal Relationships as Moderator

碩士 === 國立臺北商業技術學院 === 資訊與決策科學研究所 === 99 === Community websites are springing up in our world in recent years, and they provide users a platform to exchange their information and opinions for twenty four hours, especially Facebook has been one of the most famous one. Nevertheless, literatures rarely...

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Bibliographic Details
Main Authors: Huei-Ting He, 何蕙婷
Other Authors: Chih-hsiung Wei
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/05973475632902647076