Application of the Kano Model for Analyzing the Quality Attributes of Backlight Unit of TFT-LCD

• Main Author: 許榮明
• Other Authors: 蘇朝墩
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/85179639424303712480

碩士 === 國立清華大學 === 工業工程與工程管理學系 === 99 === According to Displaybank, the quantity of backlight unit would over 590 million pieces in 2010, and it will reach 770 million pieces in 2013; therefore, it is a rapid growing industry in the parts of TFT-LCD. As the TFT-LCD manufacturing technology to enhance, in the large size and low price trend, the backlight module volume practitioners need to consider customer’s satisfaction from different quality attributes rather than unified one. This research analyzes quality attributes of backlight module through Kano model for there could be a better understanding of different quality attributes, and it would help to know the actual needs of customers. The result of this research would help the market development and sales of backlight product to be more efficient, from which not only save unnecessary development and management costs, but also improve customer satisfaction, and then improve the overall backlight product competitiveness.