A study of service innovation and marketing research -The health promotion industry

碩士 === 國立清華大學 === 經營管理碩士在職專班 === 99 === In this study, health promotion industry, for example, through the implementation of service innovation, and build a systematic, structured method of service innovation and marketing, and ultimately hope to create commercial value. From the market trends and u...

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Bibliographic Details
Main Authors: WU, JIA-YI, 吳家怡
Other Authors: Chiu, Hung-Chang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/6ee6my
Description
Summary:碩士 === 國立清華大學 === 經營管理碩士在職專班 === 99 === In this study, health promotion industry, for example, through the implementation of service innovation, and build a systematic, structured method of service innovation and marketing, and ultimately hope to create commercial value. From the market trends and user needs, the user activity into innovative research and material, and by way of co-innovation, combined with interdisciplinary teams, and build innovative services, and finally verified through service and service marketing for health promotion business to create innovative health service models and business opportunities.