The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
碩士 === 國立清華大學 === 服務科學研究所 === 99
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2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/22490771711724954166 |
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ndltd-TW-099NTHU58360082015-10-13T20:23:00Z http://ndltd.ncl.edu.tw/handle/22490771711724954166 The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price Hsu, Bi-Lan 許碧蘭 碩士 國立清華大學 服務科學研究所 99 Wang, Jyun-Cheng 王俊程 2011 學位論文 ; thesis 57 en_US |
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language |
en_US |
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Others
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description |
碩士 === 國立清華大學 === 服務科學研究所 === 99 |
author2 |
Wang, Jyun-Cheng |
author_facet |
Wang, Jyun-Cheng Hsu, Bi-Lan 許碧蘭 |
author |
Hsu, Bi-Lan 許碧蘭 |
spellingShingle |
Hsu, Bi-Lan 許碧蘭 The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
author_sort |
Hsu, Bi-Lan |
title |
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
title_short |
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
title_full |
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
title_fullStr |
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
title_full_unstemmed |
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price |
title_sort |
impact of ewom sources on purchase intention: the moderating effect of price |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/22490771711724954166 |
work_keys_str_mv |
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