The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price

碩士 === 國立清華大學 === 服務科學研究所 === 99

Bibliographic Details
Main Authors: Hsu, Bi-Lan, 許碧蘭
Other Authors: Wang, Jyun-Cheng
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22490771711724954166
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spelling ndltd-TW-099NTHU58360082015-10-13T20:23:00Z http://ndltd.ncl.edu.tw/handle/22490771711724954166 The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price Hsu, Bi-Lan 許碧蘭 碩士 國立清華大學 服務科學研究所 99 Wang, Jyun-Cheng 王俊程 2011 學位論文 ; thesis 57 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立清華大學 === 服務科學研究所 === 99
author2 Wang, Jyun-Cheng
author_facet Wang, Jyun-Cheng
Hsu, Bi-Lan
許碧蘭
author Hsu, Bi-Lan
許碧蘭
spellingShingle Hsu, Bi-Lan
許碧蘭
The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
author_sort Hsu, Bi-Lan
title The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
title_short The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
title_full The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
title_fullStr The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
title_full_unstemmed The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price
title_sort impact of ewom sources on purchase intention: the moderating effect of price
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/22490771711724954166
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