The Impact of eWOM Sources on Purchase Intention: The Moderating Effect of Price

碩士 === 國立清華大學 === 服務科學研究所 === 99

Bibliographic Details
Main Authors: Hsu, Bi-Lan, 許碧蘭
Other Authors: Wang, Jyun-Cheng
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22490771711724954166