The Study of Knowledge, Attitude and Behavior on Wetland Conservation－a Case Study on Sihcao Wetland’s Tourists

• Main Authors: Kai-ting Yang, 楊凱婷
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/62729150401506814267

碩士 === 國立臺南大學 === 行政管理學系文化與自然資源管理組碩士班 === 99 === This study is aimed to understand the tourists’ wetland conservation knowledge, attitudes and behavior on the current status. This study investigates the different background variables on wetland conservation knowledge, attitudes and behavioral differences among individuals, and the correlation between the three. This research picks the questionnaire survey procedure, and uses “tourists’ wetland conservation knowledge, attitude and behavior questionnaire” to study the tool. There are 386 valid samples at random which was based on questionnaires filled out by tourist in Sihcao Wetlands. The effective response rate is 91.90%.The statistical methods used in this study are descriptive statistics by software SPSS, independent sample t test, one number analysis of variance and Pearson correlation analysis.This research, and the results are summarized as follows: 1. The average rate of tourists’ wetland conservation knowledge is 67.57%. 2. The tourists’ wetland conservation attitude is between “agree” to “strongly agree”. 3. The tourists’ wetland conservation behavior is between “very little to do” to “sometimes can do”. 4. The independent variables which affect tourists’ wetland conservation knowledge are “gender”, “education”, “ever been involved in conservation groups or not” , “knowing the subject of Sihcao Wildlife Refuge or not”, “knowing Sihcao Wildlife Refuge consists of three protected areas or not”, “travel frequency”and “travel expectation”. 5. The independent variables which affect tourists’ wetland conservation attitude are “personal monthly income”, “personal preference”, “ever been involved in conservation groups or not”, “knowing the subject of Sihcao Wildlife Refuge or not”, “ knowing Sihcao Wildlife Refuge consists of three protected areas or not”, “travel frequency”, “travel expectation”, “re-visit will”and “promotion will”. 6. The independent variables which affect tourists’ wetland conservation behavior are “gender”, “age”, “marital status”, “ever been involved in conservation groups or not”, “knowing the subject of Sihcao Wildlife Refuge or not”, “knowing Sihcao Wildlife Refuge consists of three protected areas or not”, “travel frequency”, “duration of stay”, “travel frequency”, “satisfaction”, “re-visit will”and “promotion will”. 7. The wetland conservation knowledge, attitude and behavior are positively associated.