The factors of satisfaction in online tutorial

• Main Authors: Cheng-shan Chen, 陳政山
• Other Authors: Iwen Huang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/78012322557992316820

碩士 === 國立臺南大學 === 數位學習科技學系碩士班 === 99 === With the popularization of the Internet and the maturity of online learning technologies, in the past several of the larger units of digital learning began mainly with the academic research. In recent years, with the dramatic fall in broadband costs, many online tutorial business companies developed vigorously. So the satisfaction of online tutorial becomes an important research issue. The online tutorial customers are the main research subject of this study, and the Technology Acceptance Model (Technology Acceptance Model, TAM), subjective task value (subjective task value), Expectation Confirmation Model (Expectation-confirmation model,ECM) and other point of view were respectively analyzed in this study. The analysis, based on empirical research methods, identifies the factors of the impact of customer satisfaction with online tutorial, summarized in eight key factors:including cost, perceived usefulness, perceived ease of use, stress / tension, quality of courses, teaching quality, service quality and online interaction. And by the overall fit to the AMOS analysis, to achieve good results in 10 of the path model hypotheses are supported. Finally, according to stepwise regression analysis revealed that the online tutorial mode for predicting satisfaction with the six significant factors: pressure / tension, online interactivity, perceived ease of use, perceived usefulness, service quality and teaching quality,Others factors such as pricing strategies and presentation of course quality are not important factors of the work, According to the results of this study, the current and future online tutorial units to be implemented could strengthen the control of key factors to obtain the high satisfaction on operation.