The Analysis of Organic Agricultural Products Producing and Marketing

• Main Authors: Shu-chen Lee, 李淑珍
• Other Authors: Hsien-yu Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/92544560464297008010

碩士 === 國立臺南大學 === 環境生態研究所碩士班 === 99 === This study was to investigate the cerification process of organic agricultural products in Taiwan and the difficulty of implementation. In-depth interviews, comparing certificated and non-certificated organic agricultural products production and sales of difference. Interviews during March and April, 2011, interviewed the nine people, five of the women, four men. People is organic farmers, conventional farmers, promoters of organic agriculture, agricultural officers, that participate in authentication are two organic farmers and others. Into organic production can be divided into three categories of motivation, health, economic and environmental factors. Irrigation of agricultural production requires clean water, access to groundwater if the self-drilling, will increase production costs. Own the land''s long-term effects of organic production, fallow subsidies increase the cost of rent. Approach of different organic farming methods of agriculture, but there is no difference in production methods. The establishment of a specialized area of rice production and marketing not only to help farmers transition into a successful organic producers but also to save the disadvantage of small farmers and old farmers application and certification system. Organic agricultural products sales channel participate in certification, it can be more diversified, but not verified in good reputation also be sales and only certificated organic agricultural products will be sell to department stores. Sales of organic produce important principle is that direct sales and packaged, favorable sales approach is to change the packaging type, ex. rice with a beautiful gift. Application of Market cloud platforms, farming blog write something about whose mood and working records in network, it will be help the rice sales.