A Study on the Design of Business Chinese Teaching Materials for Beginner Level

• Main Authors: Anyi Lee, 李安怡
• Other Authors: Shih-Chang Hsin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/23670974757987437440

碩士 === 國立臺灣師範大學 === 華語文教學研究所 === 99 === With the economic development of the Chinese speaking world and as the amount of global investment in this area increases, the business environment has evolved from simple trade into direct investment in different aspects of The Chinese economy. In light of this situation, Chinese learning for business purposes and design of this kind of teaching material has become the most popular issue in recent years. The main idea for this thesis is to design beginner-level Chinese teaching materials for businesses. Through “Development research”, the researcher will first collect the papers concerning the issue to establish the theoretical foundation. Second, the researcher will collect the teaching material concerning business purposes to do the content and arrangement analysis. Also, the researcher will collect the course syllabus of several Business Chinese classes. From the internet and brochures to do the analysis. Third, the researcher will interview business Chinese learners who currently work in Taiwan and teachers who have experience teaching this kind of student. Through these interviews, the researcher will learn what difficulties they faced and what teachers and students need from their educational materials. At the end of this thesis, the researcher will take all information gathered, and according to the result make an example demo of Business Chinese teaching material for beginners. According to the theory, business language is a kind of specialized language which is close to general language. Therefore, the range of the Business Chinese content should expand to all aspect of business, and not only emphasize trade matters as dictated by economic development. We should also take the idea of “economy communication”, that business matters are from inside of a company to outside of a company, for reference. We come to the result that the office environment is the most suitable way to start Chinese learning for beginners. Cultural exposure should also be tailored to the needs of the students. Language skills should put a high premium on listening and speaking. With these conclusions, the researcher will design an example of Business Chinese teaching material for beginners.