| Summary: | 碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === In recent years, the integrated marketing has prevailed among the industries, including tourism. Since 2000, the suggestions about tourism placement on TV series have come up with studies of Korean drama. And then the national policies of tourism promotion, such as on 2009 April 9 our Executive Yuan approved the “Project Vanguard for Excellence in Tourism,” among which aimed the “Marketing Taiwan” to establish a working project that utilizes the multiple channel marketing.
Therefore, the study was based on the “TV-induced tourism” perspective. to review the operating methods of “Taiwan tourism image” placement on TV. Through a depth interview with deputy director-general of Taiwan tourism bureau, it got three key methods of the “TV-induced tourism” strategy of government. Then, the study employed the methods that including content analysis and document analysis, and it observed an operating mode of the “Taiwan tourism image” placement on TV series.
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