| Summary: | 碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === Along with the time evolution, the science and technology unceasingly progresses. Digitalization is the global tendency. Our country establishes “National Digital Archives Project, NDAP” in year 2002, and focus on humanities, science, technology, and the humanities connotation.
Nowadays, many enterprises unit use the idea of digital archives into their products’ value-added. Among them, National museums and Private Museum apply there antiquarian assets to be obvious to all. The concept about museum marketing is useful to the digital communications.
Because many countries develop the value-added of digital archives, this research will be focus on how the value-added of digital archives into the arts museum marketing, and the application.
Researcher use qualitative research methods such as case studies and in-depth interview to realize the research purpose and the research questions. The results will integrate and analyze in this research. Expect the research conclusions are contributed in the future.
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