Study of Market Competitiveness and Industrial Development of Ornamental Fish Industry in Taiwan

• Main Authors: Shih-Hao Kung, 龔世豪
• Other Authors: Ching-Ta Chuang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/94858333865715003253

碩士 === 國立臺灣海洋大學 === 海洋事務與資源管理研究所 === 99 === Ornamental fish markets have shown increasing demand. Taiwan has advantages in culturing environment, advanced technology and breeding experience which encourage the government to develope this industry. Thus, evaluating Taiwan ornamental fish industry’s competitive advantage is necessary. This study applied data collection, literature review, Export Market Share (EMS) and Revealed Comparative Advantage Index (RCA) are applied to examine export competitiveness among world; On the other hand, SWOT analysis is applied to examine Taiwan ornamental fish industry’ s advantages/disadvantages and make strategies. Empirical results show that Taiwan’s exporting has better competitive in Asia, exporting to China, Hong Kong, Korea and South-East Asia markets have higher EMS, and average RCA>2 in 2006~2008, it’s grown steady. Besides, through industrial interviews and SWOT analysis we found problems such as professional technical and talents out flowing, industry avoiding taxes, aquarium market position vague, high cost of export transport, lack of airline and industry lack of species gene preserved. Result in lack of industry information, non-standard of related value, difficult to integrate the supply chain, difficult to develop international market and production quality is not normalized. We suggest government set standard on related output value, integrated the industry supply chain, upgrade aquarium market from leisure market to pet market, improve export transport problems and encourage operators to preserve and develop species genes of ornamental fish and exploring the China market. Increase ornamental fish competiveness in Taiwan actively.