An Artistic Corner in the Alley：Explore into the Relationships between “Small Small Bookshop” and Its Community

• Main Authors: Yi-Ting Huang, 黃議霆
• Other Authors: Mun-Lee Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/29204733204781099024

碩士 === 國立臺北教育大學 === 藝術與造形設計學系碩士班 === 99 === Since the 90's, another option of bookstores appeared in Taiwan, some advertised cultural salon, compound management, local community-based, independent bookstores have been established, such as around the Lines of Flight, National Taiwan University Bookstore Group, Chiayi Hongya Bookshop, Tamsui Youhe BOOK …… and so on. The independent bookstores have a variety of different styles based on characteristics of the owner, and not just to sell books just as the main force, but also with arts and cultural activities, lectures and creative programs in the community formed a new cultural trend, get a lot of attention. This group is characterized by the advantages of independent bookstores, most of the shop owners know too well to books in their bookstore, and personally took the direct exchange of the store reading experience with the customer. They have their own subjective standards of book selection, not superstition book ranking, the smell of bookstores completely reflect the owner's personal taste, not only underlining the owners' interest or the social, political orientation, but also thus gathered a group of like-minded customers. Even without the expensive decor and substantial discount, but they have a group of loyal customer base. Because they have a consensus that buying a book is not only a simple consumer behavior, but also a support for the ideal to enjoy a professional performance. However, both for the domestic research and texts of business models and more focus on forms of symbolic significance in the consumer, for the research of independent bookstores are not many bookstores these communities even more non-profit organizations set up is extremely rare. Therefore, this study is located in Yonghe City, Taipei County, the independent bookstore "Small Small Bookshop" as a case study, the main depth interviews, participant observation, supplemented by text analysis methods, interview Small Small Bookshop, the composition of the object is a member of loyal customers and are not familiar with the study of the Yonghe City community resident. Trying to portray through the perspective of different actors Small Small Bookshop with local, related to sensual experience, from the operators and participants experience, understand the arts and cultural space of Small Small Bookshop how to perception and experience, as well as its links with the community and emotional significance.