A Study on Intentions of Taipei Fine Arts Museum Visitors to Participating in Museum Volunteers

• Main Authors: Chia-wei Hsu, 許家瑋
• Other Authors: Yung-neng Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/66812923408111529863

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 99 === Recently Museums focus on their visitor more than only collect their collections. Because education has been promoted and lots of exhibitions have been held, museums have attracted variety visitors. For give visitors better quality of visiting and raise the education function of museum, museums have to increase more human. But the limited funding can’t afford more budget of human resource. For that, volunteers who don’t need to paid are the optimal human resource to museums. Then where do the volunteers come from? Holmes & Edwards (2007) volunteers in museums are part of the visitors in museums. And they are effectively visitors who participate actively. This research will see visitors to participate in volunteers through the visitors’ side, hoping to understand the relation between visitors and volunteers in museums. Through questionnaire survey, get 300 effective questionnaires in Taipei Fine Arts Museum. The result shows that the major visitors in TFAM are: female, young people, students, unmarried and high educated, not necessary have art background. Most of them are non-recurring visitors and come with their friends. Their motivations of visiting museums are learning, escaping and social. They would have more intentions of being a volunteer if they are retired. The research also found out that those who are female, have learned professional art courses, prepare to develop in art area, regular visitors, visit museum and stay over one hour, have great experience after visit the museum and have been volunteering tend to become a volunteer in museums. Base on the result, suggesting museums should archive their visitors, to provide the information of how to participate to volunteers to those who have more intentions. And provide more welfare to volunteers to attract people participate to volunteers.