| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 99 === With the the Internet developed, it not only brings the convenience of live, but also changes human’s lifestyle. For example, physical store competition in the market, which is with the online market explanded, adds a fierce commercial battle. However, the online stores fierce competition let managers constantly think about how to maintain customer loyal behavior. In the past study, for the online stores, “repurchase intentions” of mechanisms are quite diverse. This study is to propose an integrated model to explore the impact of consumer “loyalty intention” . The important results of the study are as follows: 1. Consumer's “perceived value” is a higher order structure of the constructs, which contains a total of six sub-dimensions, and the most important dimension we found is “entertainment”. 2. External prestige has a positive impact on the relationship between consumer perceived value and “satisfaction”, but the relationship between the perceived value to consumers and “satisfaction” is not significant. 3. In this study, quantile regression for the different consumer loyalty conducted analysis showed that: for the relatively low loyalty consumers, “recognition level” impact is greatest; and for the relatively high loyalty consumers, “satisfaction” is at first increased and then decreased in the “inverted U” phenomenon.
Under the Internet shopping environment, the results of this study have implications in the management of the relative importance of surface meaning. Online Stores’ managers can understand the value to consumers and make sure to maintain customer relationship, and then the future according to their different characteristics between relationship management solution program.
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