| Summary: | 碩士 === 國立臺北大學 === 金融與合作經營學系 === 99 === This study conducts the related analysis between the job involvement and the motivation of training participation on professional elderly farmers in flower-planting industries. The method of data collection is questionnaire measurement assisted by promoters in local farmers’ associations. We sample the production and marketing team lists in Taiwan flower-planting production brochure according to the ratio of planting areas. The amounts of questionnaires we collected are 217 among three flower-planting districts in Taiwan, that is, the north, the midst , and the south of Taiwan.
With the variance analysis and the path analysis, we found that farmers with varied traits have significant influences on the job involvement and the motivation of training participation. This study allocates the motivation of training participation into six factors: the specialist status, the social stimulation, the social service, the outer expectation, the social contact, and the cognition of interests. We discover the elderly farmers have considerable differences in each factors when they are in different genders, ages, education degrees, market channels and profits. It is revealed that the flower farmers prefer the training courses hold by local and farmers’ associations as the elderly farmers pay their most attention on training courses hold by the agriculture research institutes and the agriculture research and extension stations. We also found that the higher job involvements the elderly farmers have, the stronger motivation of training participation they have. Moreover, their job performances are even better.
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