Emotional episode, retaliation and altruism: Negative online Word-of-Mouths after service failure
碩士 === 國立臺北大學 === 資訊管理研究所 === 99 === This research focuses on the influence of emotions and intentions on consumer negative electronic Word‐of‐Mouth (eWOM) communications when service failure occurred. Four empirical studies were conducted to examine the relationship between emotions, intentions...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04742362201028461569 |