| Summary: | 碩士 === 臺中技術學院 === 企業管理系事業經營碩士班 === 99 === Nowadays, independent tourist has become the most popular target of global tourism industry. Independent tourist is more acceptable in Taiwan that builds a main stream to tourism. However, independent tourist needs a lot of knowledge and skills to resolve difficulty during travelling which is different with group tourist. Therefore, knowledge and skills is a vital key for independent tourist. Yet the past research of perceived value and revisit intention was very handful, hence, the purpose of this study is to investigate the relationship among independent tourist knowledge and skills, perceived value and revisit intention. This study examine the mediating effects of perceived value between independent tourist knowledge and skills with revisit intention.
Sample of this study was collected from internet websites or blogs to whom had experiences on independent tourist. The questionnaires return 286 and deduct 12 invalid, then 274 valid are analyzed. Results indicate independent tourist knowledge and skills and perceived value are positively related, perceived value and revisit intention are positively related and independent tourist knowledge and skills and revisit intention are positively related. Additionally, perceived value has mediating effects between independent tourist knowledge and skills and revisit intention. This study suggests tourism organizations of government and tourism industry should develop more activities. Taking tourism destination as one advantage for integrating resources and communications, so that independent tourists can feel satisfied before/after trip, their revisit intention will be also higher. This may create a both win dimension on government and independent tourist.
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