Analysis on the Online Word-of-Mouth of Chinese Kuomintang and Democratic Progressive Party

• Main Authors: Yen, Cheng Yung, 嚴政雍
• Other Authors: 施孟隆
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/m363bn

碩士 === 國立臺東大學 === 社會科教育學系碩士班 === 99 === This study aims to discuss the annual changes and general situation of people’s emphasis and satisfaction to the features of the political parties, so as to provide them with references in making development directions and improving service quality. It analyzes the word-of-mouth evaluations of the Taiwan political parties based on the online word-of-mouth. , It collected the online word-of-mouth data of the Kuomintang (KMT) and Democratic Progressive Party (DPP) between Jan. 1st, 2007 and Dec. 31st, 2010 from Yahoo! Blog and Wretch, obtaining 2,385 valid data items in total. The word-of-mouth data of different years were then analyzed dynamically. The analysis results of this study are as the following: 1.Regarding the online word-of-mouth of KMT, the public emphasize the party's governance ability most, followed by its credibility and integrity, and then its bureaucratic style. On the whole, the online word-of-mouth dimensions of KMT emphasized most by the public are its governance ability and style of the party. 2.Regarding the online word-of-mouth of DPP, the public emphasize its incorruptibility most, followed by law abiding, and then responsibility of the party. On the whole, the online word-of-mouth dimensions of DPP emphasized most are its governance ability and style of the party, which are the same as those of KMT. 3.In exploring the factors that affect the public’s evaluation, it is found that the factors affecting the governance ability are such phenomena as unemployment, economic recession; the factors affecting its administrative practice of dealing with concrete matters are wasteful consumption of the public money; the factors affecting incorruptibility are those who take bribe and pursue personal interests; the factor affecting the administrative impartiality is the malfunction of judicature and supervision; the factor affecting the bureaucratic style is the arrogance of the officials; the factor affecting the responsibility is the political parties buckpassing their due responsibilities ; the factor affecting credibility and integrity is the party leaders violate their commitments made during the election campaign; the major factor affecting law abiding is corruption. 4.Since KMT took over the governance in 2008, the public's satisfaction with its governance ability and style has been dropping year after year. It indicates there have been lags between their practice and the public opinions, which causes the dramatic decrease of the public’s satisfaction. The overall evaluation of the current situation is negative. 5.Extremely low as they were in 2007, the governance ability and style of DPP got until 2010 had been vigorously improving ever since then , turning from negative to positive and did much better than KMT. Therefore, its current operation situation is good, and has gained the support and satisfaction from many people. 6.For both KMT and DPP, once holding the governance power, their original election commitments, governance ability and style will be all forgotten, and their attitude towards bureaucracy and powers will be completely exposed. It is suggested that the political parties, the government party or the opposition party, should keep a modest attitude and always bear their election commitments in mind, which is the only way to gain the support of people.