| Summary: | 碩士 === 國立臺東大學 === 健康促進與休閒管理碩士在職專班 === 99 === Taiwan is located in the subtropical area has many mountains over 3,000 meters above sea level, even if occasionally it snows in winter there is no way to keep that for much longer time. The limited funding, climate and geographical environment factors have no place to fit into a ski resort to open, so there is no domestic ski tourism market. The ski tourists must travel to overseas to ski, and this is the most different thing than other sports tourism. Although ski tourism is still in germination stage, but in recent years in the population growth trend in skiing is still not be underestimated.
In this study, a questionnaire survey to understand Taiwan's tourism ski tourists attraction, motivation and continued participate. Of different background variables on the ski tourist's tourist attraction, motivation and continued participation in the difference between the three. Analysis of ski tourists tourist attraction, motivation and continued participate in the relationship. The results were as follows:
1. The different backgrounds of the participants motivation skiing, tourism attraction and continued participate in some significant differences.
2. The tourism attraction on the motivation; the tourism attraction on the continued participation and the motivation on continued participation will have a positive impact.
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