The Dynamic Analysis of Internet Reputation in Resort Hotel

• Main Authors: CHIEN CHIH CHUN, 簡枝春
• Other Authors: SHI MENG - LONG
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/6bxbyk

碩士 === 國立臺東大學 === 健康促進與休閒管理碩士在職專班 === 99 === Abstract The purpose of the research is to discuss the analysis of reputation on the network of the leisure resort hotel, it can divide into four kind of resort hotel, which including Scenic Area, Metropolitan type, , and Amusement park type. Using the internet capture technique to investigate the information about those resort hotels from the Yahoo! Blog's, Yahoo Wretch Blog, Yam Sky Blog...etc, and obtain valid 146 hotels which include the date since January 1st 2005 to December 31st2010 and the number of article collected is 56883. 10% of data randomly selected as the study sample, a total of 5691. After filtered samples, the effective samples are 4203, and through the text methods and correspondence analysis to process the empirical research. After manual view and the corresponding analysis, the results showed the following conclusions: I. The customers of 2005 to 2010 of Scenic Area emphasize the environmental landscape the most, and secondly the tasting of the food. During this period of time, the satisfaction of fitness facilities, swimming pool, spa, SAP facilities, room size, room clean, the dishes tasting improved significantly year by year. II. The customers of 2005 to 2010 of Metropolitan type emphasize the tasting of the dishes, and satisfaction of the dining, room facilities, the comfort of environment increased during this five year. The customers satisfaction and emphasis of dining has become the top of these four type of resort hotels. III. The customers of 2005 to 2010 of Spa type emphasize Spa and hot spring the most, and while the satisfaction of environmental landscape, comfort, and surrounding environment has gradually increased. The rating of environmental landscape in 2010 is even better than the Scenic Area. IV. The customers of 2005 to 2010 of Amusement park type emphasize the playground, surrounding environment, landscape, environmental comfort and so on.