A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example

碩士 === 國立臺灣大學 === 工業工程學研究所 === 99 === The women’s apparel industry has specific characteristics and requires suitable tools for sales forecast. The proposed model, VAR, widely used in various fields, can incorporate multiple endogenous variables and the interactions of these variables would lead to...

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Main Authors: Lin Han, 韓琳
Other Authors: Wen-Fang Wu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/32171123560380743255
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spelling ndltd-TW-099NTU050300512015-10-16T04:03:07Z http://ndltd.ncl.edu.tw/handle/32171123560380743255 A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example 外部經濟條件對女性服飾公司之營運影響研究–以台灣某知名女性服飾品牌業者為例 Lin Han 韓琳 碩士 國立臺灣大學 工業工程學研究所 99 The women’s apparel industry has specific characteristics and requires suitable tools for sales forecast. The proposed model, VAR, widely used in various fields, can incorporate multiple endogenous variables and the interactions of these variables would lead to appropriate forecast. This study discusses how the external economic conditions in Taiwan affect women’s apparel sales performance. It applies the reduced autoregression model to analyze data collected from a certain fashion retailer. Four variables, cotton price, exchange rate, CPI index of apparel, and the average monthly salary per job in Taiwan, are chosen as the external economics environmental parameters in this article. The result from impulse response function shows the sales revenue will grow following the month of salary increase, and vice versa. It indicates a corresponding relationship between sales and salary. After analyzing the variance decomposition, it is found that excluding sales’ fluctuation, salary has the most impact on sales, accounting for 21.5% of the variation in the long term. In addition, exchange rate explains 10% as well. In conclusion, the proposed model has introduced a new direction in sales forecast for women’s apparel industry. Wen-Fang Wu 吳文方 2011 學位論文 ; thesis 46 zh-TW
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language zh-TW
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description 碩士 === 國立臺灣大學 === 工業工程學研究所 === 99 === The women’s apparel industry has specific characteristics and requires suitable tools for sales forecast. The proposed model, VAR, widely used in various fields, can incorporate multiple endogenous variables and the interactions of these variables would lead to appropriate forecast. This study discusses how the external economic conditions in Taiwan affect women’s apparel sales performance. It applies the reduced autoregression model to analyze data collected from a certain fashion retailer. Four variables, cotton price, exchange rate, CPI index of apparel, and the average monthly salary per job in Taiwan, are chosen as the external economics environmental parameters in this article. The result from impulse response function shows the sales revenue will grow following the month of salary increase, and vice versa. It indicates a corresponding relationship between sales and salary. After analyzing the variance decomposition, it is found that excluding sales’ fluctuation, salary has the most impact on sales, accounting for 21.5% of the variation in the long term. In addition, exchange rate explains 10% as well. In conclusion, the proposed model has introduced a new direction in sales forecast for women’s apparel industry.
author2 Wen-Fang Wu
author_facet Wen-Fang Wu
Lin Han
韓琳
author Lin Han
韓琳
spellingShingle Lin Han
韓琳
A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
author_sort Lin Han
title A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
title_short A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
title_full A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
title_fullStr A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
title_full_unstemmed A Study of the Effects on External Economic Conditions on Women’s Apparel Sales Performance–Taking a Well-known Taiwanese Brand Company as an Example
title_sort study of the effects on external economic conditions on women’s apparel sales performance–taking a well-known taiwanese brand company as an example
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/32171123560380743255
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