Industrial Value Chain Analysis of Solar Photovoltaic Industry

• Main Authors: Li-Chung Chen, 陳立中
• Other Authors: 李書行
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/08900014381343888894

碩士 === 國立臺灣大學 === 商學組 === 99 === According to Potor’s value system, the value chain framework is a method for breaking down the chain, from basic raw materials to end-ues customers, into strategically relevant activities in order to understand the behaviors of costs and the sources of differentiation. A firm can enhance its profitability not only by understanding its own value chain, from design to distribution, but also by understanding how the firm’s value activities fit into suppliers’ and costomers’ value chains. And with Shank’s concept of strategic cost management, not only extending the scope to the whole industrial value chain, it also provides a methodology to quantify the economic value created at each stage by identifying the costs, revenues, and assets for each activity. This thesis uses the concept of Porter''s value system and the methodology of Shank''s strategic cost management to analyze the industrial value chain of Solar Photovoltaic industry. In the analysis, we found, As for the scale, the growth rates of revenue and profit in the downstream of Solar Photovoltaic industry is higher than those of upstream. The corresponding growth rate of overall industry is lower than the growth rate of global product demand. As for the analysis of returns, all stages in the industry declined over years. And only Silicon stage performs better than average of the whole industry in the period of Years 2007 to 2010. Downstream performs better than upstream after Year 2009.