The Impact of Host Country Consumer Characteristics and Product-Specific Factors on International Brand Naming Strategies
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Following the trend of globalization many enterprises launch their brands in foreign markets to expand the scope of their business. In order for these brands to satisfy the various consumer needs present in different countries, or to match their products’ intern...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83327489392949533608 |