Assessing Customers'' Co-production in the Self-service Technology Context
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Customer co-production has been recently highlighted in marketing thoughts and practice. As the way how customers interact with firms to co-create services are increasingly affected by firms’ adoption of self-service technologies (SSTs), the study propose a mode...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98319993645655977403 |