Study on Niche Markets in the Internet Era: Evidence of online retailers
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === The purpose of this thesis is to show the extent to which the needs of niche segments are identified and aggregated for their business potentials in the internet era. The long tail theory is applied to shed light on the niche product markets and prescribe some s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61124648951178635958 |