Board Top Higher Educational Background and Branding Success

碩士 === 國立臺灣大學 === 會計學研究所 === 99 === This study analyses the relationship between the higher educational background of the board of directors and branding success, using a multi-industry dataset of 180 firms listed on the Taiwan Stock Exchange (TSE). The regression results indicate that the board’s t...

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Bibliographic Details
Main Authors:	Jia-Ying Jian, 簡嘉瑩
Other Authors:	Chih-Yang Tseng
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/83409510145274106029

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spelling	ndltd-TW-099NTU053850222015-10-16T04:02:51Z http://ndltd.ncl.edu.tw/handle/83409510145274106029 Board Top Higher Educational Background and Branding Success 董事高等教育背景與公司品牌成功關聯性之研究 Jia-Ying Jian 簡嘉瑩碩士國立臺灣大學會計學研究所 99 This study analyses the relationship between the higher educational background of the board of directors and branding success, using a multi-industry dataset of 180 firms listed on the Taiwan Stock Exchange (TSE). The regression results indicate that the board’s top, foreign and top-MBA educational credentials and firm branding success is positively related. Thus, this study concludes that the higher education background of the board builds up competitive advantages to a firm’s branding strategy. Chih-Yang Tseng 曾智揚 2011 學位論文 ; thesis 66 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立臺灣大學 === 會計學研究所 === 99 === This study analyses the relationship between the higher educational background of the board of directors and branding success, using a multi-industry dataset of 180 firms listed on the Taiwan Stock Exchange (TSE). The regression results indicate that the board’s top, foreign and top-MBA educational credentials and firm branding success is positively related. Thus, this study concludes that the higher education background of the board builds up competitive advantages to a firm’s branding strategy.
author2	Chih-Yang Tseng
author_facet	Chih-Yang Tseng Jia-Ying Jian 簡嘉瑩
author	Jia-Ying Jian 簡嘉瑩
spellingShingle	Jia-Ying Jian 簡嘉瑩 Board Top Higher Educational Background and Branding Success
author_sort	Jia-Ying Jian
title	Board Top Higher Educational Background and Branding Success
title_short	Board Top Higher Educational Background and Branding Success
title_full	Board Top Higher Educational Background and Branding Success
title_fullStr	Board Top Higher Educational Background and Branding Success
title_full_unstemmed	Board Top Higher Educational Background and Branding Success
title_sort	board top higher educational background and branding success
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/83409510145274106029
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Board Top Higher Educational Background and Branding Success

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