Investigation on Merchandise Selection for Fashion Clothing Retailers

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 99 === The Taiwanese clothing retail market displays great diversity; especially in the ever-changing women's market. To explore the merchandise selection retailers base their fashion clothing purchase choices, this study aims to establish the selection crite...

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Main Authors: HUANG,YU-HUA, 黃鈺樺
Other Authors: Yang,Shiuan-Ruei
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/12951707814816543706
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spelling ndltd-TW-099NTUA07270052017-05-17T04:27:44Z http://ndltd.ncl.edu.tw/handle/12951707814816543706 Investigation on Merchandise Selection for Fashion Clothing Retailers 零售商採買流行服裝時之挑選面向研究 HUANG,YU-HUA 黃鈺樺 碩士 國立臺灣藝術大學 圖文傳播藝術學系碩士班 99 The Taiwanese clothing retail market displays great diversity; especially in the ever-changing women's market. To explore the merchandise selection retailers base their fashion clothing purchase choices, this study aims to establish the selection criteria retailers use when purchasing fashion clothing. This study aims to understand retailer’s merchandise selection and establish the relative importance of their choices. The research procedure can be divided into two phases: For the first phase a survey was conducted using questionnaires and face to face interviews with 10 retailers selling clothing for middle-aged women. From the keyword research, 11 merchandise selections, such as material, color, and style, were classified and ranked. According to the analysis the clothing could be categorized as popular designs and basic designs. Cotton was the most popular material, while black was the most popular color among the retailers. Popular designs focused on trends and decorative lines, primarily featuring long tops and leggings. Basic designs focused more on the principle of simple lines and a high level of matching, with high collar designs and T-shirts dominating. In the second phase the merchandise selection (criteria) obtained by the questionnaire survey was used to design experimental samples of both popular designs and basic designs. Using the experimental sample, a survey with 30 retailers was conducted to determine their willingness to sell the products. Descriptive and statistical analysis indicated that regarding the four significant aspects fashionability, functionality, cost-effectiveness, and consumer characteristics, the willingness to sell was higher for the basic designs than for the popular designs. This study summarizes 11 merchandise selection criteria for retailers’ merchandise selection, and the relative importance of their choices. For this reason, two clothing types, popular and basic, were designed. In addition to analyzing the questionnaire data, the designed clothes were also sold through supply vendors to retailers in China and Taiwan. Yang,Shiuan-Ruei 楊炫叡 2011 學位論文 ; thesis 127 zh-TW
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description 碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 99 === The Taiwanese clothing retail market displays great diversity; especially in the ever-changing women's market. To explore the merchandise selection retailers base their fashion clothing purchase choices, this study aims to establish the selection criteria retailers use when purchasing fashion clothing. This study aims to understand retailer’s merchandise selection and establish the relative importance of their choices. The research procedure can be divided into two phases: For the first phase a survey was conducted using questionnaires and face to face interviews with 10 retailers selling clothing for middle-aged women. From the keyword research, 11 merchandise selections, such as material, color, and style, were classified and ranked. According to the analysis the clothing could be categorized as popular designs and basic designs. Cotton was the most popular material, while black was the most popular color among the retailers. Popular designs focused on trends and decorative lines, primarily featuring long tops and leggings. Basic designs focused more on the principle of simple lines and a high level of matching, with high collar designs and T-shirts dominating. In the second phase the merchandise selection (criteria) obtained by the questionnaire survey was used to design experimental samples of both popular designs and basic designs. Using the experimental sample, a survey with 30 retailers was conducted to determine their willingness to sell the products. Descriptive and statistical analysis indicated that regarding the four significant aspects fashionability, functionality, cost-effectiveness, and consumer characteristics, the willingness to sell was higher for the basic designs than for the popular designs. This study summarizes 11 merchandise selection criteria for retailers’ merchandise selection, and the relative importance of their choices. For this reason, two clothing types, popular and basic, were designed. In addition to analyzing the questionnaire data, the designed clothes were also sold through supply vendors to retailers in China and Taiwan.
author2 Yang,Shiuan-Ruei
author_facet Yang,Shiuan-Ruei
HUANG,YU-HUA
黃鈺樺
author HUANG,YU-HUA
黃鈺樺
spellingShingle HUANG,YU-HUA
黃鈺樺
Investigation on Merchandise Selection for Fashion Clothing Retailers
author_sort HUANG,YU-HUA
title Investigation on Merchandise Selection for Fashion Clothing Retailers
title_short Investigation on Merchandise Selection for Fashion Clothing Retailers
title_full Investigation on Merchandise Selection for Fashion Clothing Retailers
title_fullStr Investigation on Merchandise Selection for Fashion Clothing Retailers
title_full_unstemmed Investigation on Merchandise Selection for Fashion Clothing Retailers
title_sort investigation on merchandise selection for fashion clothing retailers
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/12951707814816543706
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