| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 99 === Bass model is a very successful model in forecasting the diffusion process of new product. Its wide applications in managing the customer demand and controlling the inventory level have been studied by several scholars. This thesis gives a synthesis view of using Bass model in supply chain management. Similar other common supply chain, the supply chain in this thesis is divided into 3 stages, namely: retailer, supplier and manufacturer. The retailer is the stage handling the customer demand which is assumed following the Bass diffusion process. Information in this model is assumed being fully shared among stages. Based on this information, each stage tries to maximize their profit. By using appropriate approach- in this thesis, MATLAB software is used to program and solve the problem-this study gives suggestion, e.g. to order, the number of order, order quantities and manufacturing plans, for determining the inventory policies for each stage.
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