| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 99 === The trend of globalization leads to changes in industrial structure, while the market competition of the domestic automotive industry has become more intense. Additionally, the Chinese companies have been springing up and occupying global vehicle market forcibly by following the pattern of mass production with low price. Foreign brands dominate the domestic auto industry and the production of cars is authorized with the way of complete knock down . These two internal and external shocks have let the competitiveness and profitability of Taiwan's vehicle industry undergo the harshest ordeal. The living conditions and market viability of Taiwan's vehicle industry have become increasingly grim in recent years. This thesis intends to explore how to use the advantages of the enterprise to deal with the continuous change of external competitive environment while facing the dramatic changes, and has discussed the Blue Ocean Strategy-the introduction of buses into the commercial buses market in the vehicle industry.
By interviewing the key man in decision-making and analyzing the related data of the case corporation, and taking the Five Forces Analysis as the examination standards, the vehicle industry has been studied thoroughly. This research reveals that the case corporation, regarded as the traditional industry, could lay a good foundation for its future business development if it could carry on a number of major changes in business strategy, for example, diversification strategy and core competencies for the core investment business, foreign investment, mergers and acquisitions and other related industries and could transfer the Red Sea market -- typical competitive bus market -- into the Blue Ocean market -- innovative and customer value centered market. Since the relevant academic research and analysis of the domestic bus industry are rare, this study about competitive analysis for the bus industry can therefore be expected to convey not only the figures of products and sales, but also the impact on supply chain and value chain intensively.
This result not only provides Case Corporation with the basis for future management, but also systematizes the development process and the successful experience of the vehicle industry through the case study under limited individual scholarship and best efforts.
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