An factorial study on the group-buying model of Groupon affecting consumers’intensions
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === The size of online shopping market in Taiwan is growing year after year, and the business model of group-buying also keeps changing. According to the report published by MIC in 2010, “The most often type online shopping mode used by Internet users,” showing that...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26048988349674425754 |