An factorial study on the group-buying model of Groupon affecting consumers’intensions
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === The size of online shopping market in Taiwan is growing year after year, and the business model of group-buying also keeps changing. According to the report published by MIC in 2010, “The most often type online shopping mode used by Internet users,” showing that...
Main Authors: | To-hao Chen, 陳拓豪 |
---|---|
Other Authors: | Pin Luarn |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/26048988349674425754 |
Similar Items
-
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
by: Chen,Yi-Jane, et al.
Published: (2012) -
Business Model of Group Buying Website-The Case of Groupon Taiwan
by: Hui-Chuan Lee, et al.
Published: (2014) -
A Study on the Business Model of Group-Buying Platforms- Groupon as an Example
by: Wei-Chih Hsu , et al.
Published: (2016) -
A Study of the Groupon-like Group-buying Industry in Taiwan
by: 楚勻絜
Published: (2011) -
A Study of the Uses and Gratifications of Online Group-Buying – An Example of Groupon Taiwan
by: Yu-Shan Hsu, et al.
Published: (2014)