| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === Through out the study of relative articles, this paper analyzes the behaviors of the housing producers and the housing buyers in the very first. The second, it presents the housing issues about sustainability, product demand, marketing method, developer’s responsibility, and the energy saving in recent urban developmental history. Combining the housing sustainable performance of projects and factors in this twenty-first century , first by interviewing the experts architects to view the house in Taipei district in recent years, sustainable development performance in the design and implementation of the current situation, to confirm sustainable residential properties with the correct items.
The second, the residence of the Taipei district conducts a random sample survey, the performance factor by sustainable housing residence currently living in Taipei district of satisfaction for residential properties and homes in the ideal of great importance to sustainable development performance with the desired degree to provide twenty-first century sustainable residential design, planning and development decision-making reference. That will investigate the background conditions of the sample data analysis, to understand the basic characteristics of the sample, followed by analysis and evaluation of its background conditions, the results obtained important conclusions are as follows:
1. The current performance of the sustainable residential housing are less than satisfied with performance in mind the importance of sustainable residential or expected level of obvious buyers of residential housing on the current improvement and enhancement, it still has space for expected improvement.
2. Buyers of residential properties in mind the importance of sustainable housing or the high level of expectations, and are willing to pay a higher price to buy, housing producers can meet the market demand for residential buyers expected launch of the product.
3. The whole summary by studying the articles of sustainable housing in twenty-first century should have 34 performance factors, the survey results via factor analysis reduce to 29 performance factors, and in accordance with results divide into "fire safety performance of convenience", "comfortable and quiet performance of health" and "ecological performance of energy-saving water," "light minus the carbon performance of water" and "smart environmental performance of waste reduction" and other dimensions of five factors, the performance of the project.
Department of the entire existing residential products, market conditions, the development industry to provide a reference for competitive strategy formulation.
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