| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This study examines the effect of organizational commitment in the various
dimensions of affective, continuance, and normative commitments regulation by three
key entry modes, namely strategic alliance, joint ventures, and merger & acquisition.
And identify the impact on business growth of the recommendations. Also discussed
the perspectives of product innovation companies how to choose the mode of entry
for collaboration, to improve competitiveness in the market.
The study is carried out in the context of the industry in the world.
Questionnaires were distributed to 120 multinational companies and 96 usable
responses were received, representing a response rate of 80%. Hierarchical regression
analysis was used to analyze the data and do the validation.
The result shows that joint ventures, and merger and acquisitions significant
impact product innovation outcome. In particular, the impact degree of joint venture is
greater than merger and acquisition. For cooperate management, joint venture strategy
is one of the good choices and the low risk of economic for production innovation
strategy. In addition, the study also found that merger and acquisition is the only
variable of effect in sustained commitment and has significant impact. It also
represents the company completed acquisition of the product when they can continue
to develop in the direction of innovation cooperation between cooperation strategies
as the next target.
The effective mutual exchange of learning resources, reduce transaction costs
and achieve economies of scale, competitive advantage, become important indicators
of evaluation when the corporate make decision on the overseas investment. Company
to make product innovations improved should be more emphasis on facilitate
collaboration and interactive learning. Under the effect of organizational commitment,
it helps the development of strategy in the cooperation relationship. Also, When the
companies after the merger, beside to overall operating performance, the companies
can further increase the tightness cooperation in between, so that more trust among
each other and mutual commitment to product innovation will have absolute effect.
The study presents a valid model including investigation of the relationship IIIamong
strategy, marketing, and organizational behavior and no matter what stage of
the company has a strategy exists is the value.
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