| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 99 === Emergence of electronic commerce across the Taiwan Strait, making the Internet trading has become very popular in recent years, trading patterns, transparency of product information, competitive prices and convenient payment pick up, to attract large crowds on the Internet to buy things and set up on the Internet store business. In Taiwan and Mainland China as the major e-commerce sites face different temporary external environment, coupled with the differences in resources, the site itself, making the two sides towards e-commerce website development of different business model.
In 2010, VISA announced the findings of monitoring e-commerce consumers in the Asia Pacific region with 87% of respondents had engaged in online shopping over the past year, among which China and Taiwan's online shopping trend particularly prosperous, almost all respondents (respectively 98% and 97%) in the past year have been on the Internet to purchase products or services, these two regions, the average amount of online spending in Asia Pacific are also significantly more than the average.
E-commerce in the past year the two sides not only brisk performance, the next trend, but are extremely optimistic about the various aspects. III estimates, e-commerce market in Taiwan in 2011 will reach NT $ 430 billion, the annual growth rate of 20%; Credit Suisse forecast that e-commerce published in the next five years as China's fastest-growing industry, growth rate may be as high as 400%. Alibaba e-commerce leader in China this year announced plans to invest one hundred billion yuan Chugeng construction logistics system, willing to invest such a large amount of money to show their prospects of China's online shopping market, certainly.
In this paper, on the market in Taiwan and mainland China the Yahoo! Taobao on the market as the main object of study in depth the following issues: the status of the background, process model, revenue model, core competencies, management by these analysis and comparison of the last point that the current situation in the background of the company Yahoo! Canada currently accounts for some basic advantages, and Taobao in the gold on the integration of the logistics system is also more compared to other leading competitors, so this for Yahoo! Yahoo! proposal is to strengthen logistics and customer protection part of the gold, and for the transformation of Taobao's proposal is to attract different ethnic groups and thus high-end users, thus increasing the number of different classes of customers, which is this for the two companies recommendations.
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