he Behavior of Different Consumer Types under Sales Promotion

碩士 === 國立臺灣科技大學 === 管理學院MBA === 99 === This research examines pervasive but ignored promotions situation which consumers encounter in life-how they influence on purchase behavior. We demonstrate from two studies that Spendthrifts who spend with no sensitivity have higher perception of price fairness...

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Bibliographic Details
Main Authors: YUN-KUANG LIN, 林芸光
Other Authors: Ming-Yih Yeh
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/tqy47j

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