| Summary: | 碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 99 === In order to understand the general situation and demand of LED in China, this sdudy adopted case study to find out the advantage, operation strategy the weakness and risk of LED industry in China. Three officials and seven presidents of LED companies are interviewed. The results are list below: L Company can increase the advantage in China because of their great innovation and technology. Secondary, L Company can receive the orders from government or big companies, if L Company can match the fashion of green or environmental. Furthermore, L Company should pay more attention on the questions we listed below. It’s hard to borrowed funds from banks because unfamiliar between L Company and banks. The employees in China are unstable. The costs are too expensive in operation. We suggest L Company should grasp the opportunities of government’s policy and order, borrow the funds from several banks at the same tiome. We also suggest that L Company can adopt tarket operation strategy to serve customers and strengthen the communication.
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