| Summary: | 碩士 === 國立高雄大學 === 經營管理研究所 === 99 === Since the launch of the economic reforms in 1978, mainland China has experienced, on average, an approximately 10% rate of economic growth. It is well known that foreign direct investment (FDI) plays an important role in the economic development of mainland China. However, previous studies mainly focus on how FDI affects her development. This study explores the influences of market development on the performance of the overseas subsidiaries in mainland China. The data set consists of 689 Taiwan's overseas subsidiaries in China based on the data obtained from the NERI INDEX of marketization, CCIS, TEJ, and China City statistical Yearbook over the period 2003-2007. The empirical results indicate that the role of local government, non-state-owned economic development, and the degree of legal protection can significantly influence the performance of Taiwan's subsidiaries in mainland China. In addition, infrastructures and firms' characteristics are also related to growth rate of sales.
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