The Related Research of Using Media Richness to Explore Customer for Technology Acceptance, Media System Dependency, and Word of Mouth:A Case Study of Hakka TV Advertisement
碩士 === 國立聯合大學 === 資訊與社會研究所 === 99 === The aim of this research is to explore the impact of word-of-mouth from audiences on Hakka Television commercials with the use of Media Richness Theory (MRT) and perceived usefulness, perceived ease of use in Technology Acceptance Model (TAM) as foundations. It...
Main Authors: | Wang, Shengyuan, 王聖淵 |
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Other Authors: | Chao, Rueyming |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/74212685980908338496 |
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