Using Improve AHP to Investigate Business Performance - Case Study of Taiwan''s Listed and OTC banks.

• Main Authors: Yu-Hsian Hsiao, 蕭宇翔
• Other Authors: 黃志祥
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/h3a27b

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 99 === Business performance is evaluated based on the expression of the previous performance of company or director. It mostly is decided by the fund manager or professional investor according to their professional knowledge and experience. Therefore, it has the vague and uncertain characteristic. This study uses analytic hierarchy process (AHP) with the aim of approaching listed banks to re-construct the model of business performance evaluation. However, AHP must be evaluated by expert and using the expert’ professional point of view and experience to give grade, as a result it has the lack of objective data confirmation and support. Consequently, to increase the objectivity of the thesis, this study use of the Liker special scale to quantify the previous financial data and find out the appropriate, relatively important weight, thereby improving the subjective opinions of experts. This study investigated the business performance of listed banks from 2004 to 2009. Furthermore it ranked financial holding company and independent banks. Besides, this study estimates the subsidiary banks of financial holding company whether because consolidate as the financial holding company will produce the business performance which has the synthesis effect surpasses the independent bank. The results showed that the business performance of subsidiary bank of financial holding company was significantly more prominent than independent bank; the business performance rank of financial holding company is consistent with the result of Taiwan University Finance Research Center. Future research direction is bringing up whether business performance and stock price trend have positive relation to provide reference for future researchers.