A Study on the Performance of Utilizing Integrated Marketing Communication in Non-profit Organization: A Case Study of the British Council's Education Exhibition in Taiwan
碩士 === 中國文化大學 === 新聞學系 === 99 === In the face of a relentless competitive environment, both for-profit organizations and conglomerates and non-profit organizations (NGOs) are increasingly utilizing Integrated Marketing Communications (IMC) to extend their reach, convey their messages and achieve the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27808409591703708512 |