| Summary: | 碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 99 === The purposes of this study were to research an important but so far underappreci-ated and unexplored form of labour in organization for the domestic tourism indus-try-aesthetic labour. Based on the theory of aesthetic labour and review of related lit-erature in a research paper, the study from「employer-employee: recruitment and selec-tion」,「employer-employee, employee-employee: training and management」,「employee-customer: working practices and the service encounter」 three dimensions to research and analysis the utilization of aesthetic labour in tourism industry. The study use an in-depth interview in a manner and through rigorous content analysis, results ob-tained and conclusions are summarized. The organizations will look for employee have aesthetic attributes and capacities, and by providing aesthetic training, the implementa-tion of uniform and dress code and appearance of the management policy to ensure that employees can demonstrate the organization of aesthetics and corporate image trans-mission. The study provides insight into the nature of aesthetic laobur of organization in tourism industry and how it might be used in practice. Implications of these findings for business managers and areas for future research are also provided.
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