The Impact of Brand Logo Prominence on Consumer Behavior: The Moderator Roles of Need for Uniqueness, Luxury Brand and New Customers or Old Customers
碩士 === 靜宜大學 === 企業管理學系 === 99 === Past research showed that brand logo affected consumer’s brand recognition, and evoke consumer’s positive emotions, and then, affect consumer willingness to buy. However, a little studies were to explore that the impact of brand logo prominence on consumer behavio...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94751804168497945567 |