Exploring the Determinants of E-Map Usage Intention Based on Technology Acceptance Model：An Empirical Study of Google Map

• Main Authors: Kuo-Hsiang Yang, 楊國祥
• Other Authors: Chia-Ying Li
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/10360857218971876742

碩士 === 靜宜大學 === 資訊碩士在職專班 === 99 === Along with the development of the computer and network science and technology, more and more information can acquire on internet and have already had an equal multi-user can make use of the platform of the network environment through the network platform, deliver, access the information of the electron map immediately.The origin studies to accept a section technique mode to do extention, with Google Map for object, study website design factor for usage electron map of the influence of cognition, attitude and will, the expectation is these important factors through the study and promote the will of the map of the usage electron of user.The data of the mode collection that this research issues by the questionnaire, the research object includes to once use Google Map for the user of network and has never used using of experience of Google Map ethnicity for lord.The result of this research:(1) the amusement sink to immerse to have no notable influence on useful with amusement innovation;(2)complement and effect and usability have the notable influence on useful;(3) cognize useful to have the notable influence on attitude;(4)the cognition usability have no notable influence on attitude;(5)the attitude have the notable influence on behavior intention;(6)the useful intent to have no notable influence to the behavior;(7)self the capability innovate to the amusement, the amusement sink to immerse, the jam effect of the complement, effect all have no notable influence.