A Humor Study on Fun Design

• Main Authors: Yi Ting Chen, 陳怡婷
• Other Authors: 盧禎慧
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/63634967478608502245

碩士 === 實踐大學 === 工業產品設計學系碩士班 === 99 === Based on the incongruity-resolution theory in psychology humorous model, this research investigates what humorous level does user have when using fun productions. This research believes consciousness dropping variance would become incongruity when visual interpretation of productions fails in identifying the appearance as function. Besides, if user reduce cognitive dissonance by getting the right visual interpretation between appearance and function of productions, he will have the feeling of fun. This pretest 1 tried to find out the experiment materials of the degree of conformity which are average distributions in appearance and function of production parts. Experiment 2 is proceeding as questionnaire, demonstrated the different level of fun feeling truly exists in inconformity with appearance and function of productions. This research shows both the higher and lower degree of conformity of appearance and function, the easier and the more difficult comprehensible production, whereas the lower sense of humor that user gets. The highest sense of humor is associated with the middle level of comprehensible production. The middle degree of conformity productions are more often designed in a double meaning and contradiction. The low degree of conformity productions are usually designed in contradiction. The high degree of conformity productions are regularly designed in guise and imitation. The purpose of experiment 3 is to find out if there is any incongruity-resolution difference in medium high group, the result is the same as it of the young people, which is the reverse U shape, but the fit and humor rates do match the significant linearity relationship (r=0.218), it appears even more obvious in the elderly group(r=0.524), which means medium-and-high age group has comparatively lower humor acceptance than young people. The difference may result from the testing material which is younger-oriented. The data shows the incongruity-resolution for both young generation and mid-aged people has high correlation(r=0.807), and young generation and the elderly has mid correlation, the result successfully support the higher incongruity-resolution, the bigger difference of reception. The‭ ‬research‭ ‬tells‭ ‬that‭ ‬there is some misunderstanding‭ ‬between‭ ‬the word usage‭ ‬or outlook‭ ‬of a store’s merchandise catalog and customers’‭ ‬expectations or product’s real functions‭. ‬In short‭, ‬the bigger the misunderstanding‭, ‬the more‭ ‬incongruity-resolution‭, ‬the less humor‭, ‬and vice versa‭. ‬The‭ ‬only way to build up a strongest humor is‭ ‬when the outlook and function meet up at the‭ ‬medium‭ ‬degree‭ ‬of‭ ‬the‭ ‬conformity‭, ‬which‭ ‬means‭ ‬the‭ ‬product‭ ‬successfully‭ ‬offers‭ ‬a‭ ‬solution‭ ‬to‭ ‬customers’‭ ‬demands‭. ‬Furthermore‭, ‬one‭ ‬more‭ ‬factor‭ ‬which‭ ‬is‭ ‬able‭ ‬to‭ ‬affect‭ ‬the‭ ‬humor‭ ‬and‭ ‬incongruity-resolution‭ ‬of‭ ‬a‭ ‬single‭ ‬product‭ ‬is‭ ‬customers’‭ ‬age‭ ‬and‭ ‬experiences‭.‬