A Study of the Smart Phone on Purchase Intention－The Case of Apple iPhone
碩士 === 實踐大學 === 企業管理學系碩士班 === 99 === Since June 24, 2010, a boom has been raised around the world after Apple Inc. launched its iPhone 4. The hot sales resulted in a serious shortage of products. Even so, many Apple fans are still amazed about it. Due to the fast development of technology a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49790262003236912739 |