A Study of the Smart Phone on Purchase Intention-The Case of Apple iPhone
碩士 === 實踐大學 === 企業管理學系碩士班 === 99 === Since June 24, 2010, a boom has been raised around the world after Apple Inc. launched its iPhone 4. The hot sales resulted in a serious shortage of products. Even so, many Apple fans are still amazed about it. Due to the fast development of technology a...
Main Authors: | Lin,Sin Cheng, 林信誠 |
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Other Authors: | 陳素娟 |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/49790262003236912739 |
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