Study of Factors Affecting Customer Voluntary Performance：A Case Study of Chain Restaurant
碩士 === 東吳大學 === 企業管理學系 === 99 === Abstract One of the keys to build a successful brand is the identification from customer to the brand and thus to stimulate their CVP (Customer Voluntary Performance), to participate and to involve the service proactively, and to improve companies performance and se...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09937140008813762518 |