Comsumer Evaluation of Green Marketing Claims:Claims Clarity & Perceived Safety
碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === As technology advances, environmental protection has become an important in accordance with regulations in this world, whether in business producers, consumers, or in life; contact with the consumer information, from newspapers and magazines , product packaging,...
Main Authors: | Yen-kuang Lin, 林彥光 |
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Other Authors: | none |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/17466294717528594790 |
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